Bachelor of Business Administration in Marketing Degree From American InterContinental University Online

Online Degree > Online Schools > American InterContinental University Online

• College: American InterContinental University Online
• Degree : Bachelors Degree
• Subject : Business Programs  / Marketing Programs

The US Bureau of Labor Statistics expects careers in marketing to remain plentiful in the future, and the professionals who qualify for the best positions will be those with a thorough understanding of current marketing trends and the effects an ever-changing economy has on them.

The AIU Online Bachelor of Business Administration in Marketing curriculum is designed to provide students with the real-world education and experience necessary for a professional career in the fast-paced, ever-changing marketing industry, including careers in corporate marketing, advertising agencies, PR firms, sales departments and more.

The program helps position students to be excellent job prospects with great earning potential and provides a unique, market-relevant combination of a comprehensive business education with real-world applications.

The program combines a core education in business with liberal arts studies, and then focuses on topics specific to business marketing in a corporate environment. The solid background in marketing concepts and business strategies is also an outstanding foundation for those wishing to continue their educations beyond a bachelor's degree by advancing into the AIU Online Marketing MBA program.

Required concentration courses include:

• Marketing Research and Buyer Behavior. An exploration into how marketing research takes into account the motivations, influences and processes underlying consumers' decision-making.
• Advanced Topics in Marketing. An examination of marketing planning and the global marketing environment.
• Marketing Management Concepts. A concentrated focus on the planning, implementation, controlling and evaluation of marketing strategies.

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