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Bachelor of Business Administration in Marketing Degree From Baker College OnlineEarn an online degree from accredited schools & distance learning universities
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Online Degree > Online Schools > Baker College
Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities including research, strategic planning, product development, sales management and communications. Students in this program participate in active learning and demonstrate an understanding of basic business principles using case studies and business simulations; they use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems and preparing professional presentations; they develop and demonstrate ethical values, a global perspective and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management and promotional strategy and management. ![]() About Baker CollegeFor nearly a century, Baker College has quietly gone about the business of preparing our students for successful careers. Though we've grown considerably from a college of 150 students in 1911 to over 32,000 students today, our mission as an institution - to provide quality higher education and training which enables graduates to be successful throughout challenging and rewarding careers - has never changed. ![]() |
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