Master of Arts in Business Communication - Leading the Customer-Driven Organization Degree From Jones International University Online

Online Degree > Online Schools > Jones International University

• College: Jones International University
• Degree : Masters Degree
• Subject : Business Programs

The Business Communication Master's program addresses the critical needs of contemporary business for advanced leadership and organizational communication abilities as well as computer-mediated collaboration and team-building skills. Graduates of the MABC program emerge with communication skills required by leadership roles, virtual office spaces and cross-cultural environments.

"The new foundation of profitability is the customer relationship," states expert Jay R. Galbraith. Excellence in companies is being measured by how accurately they meet customer needs and expectations. While most companies would claim to be customer centered, in reality their organizational structures are product centered. This set of courses explores the nature of the type of changes needed to support this new profitability indicator: the customer relationship. This specialization examines the paradigm shift in business assumptions about the customer and explores ways of creating malleable organizational structures to meet the needs of both external and internal customers.

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