Bachelor of Arts in Business Administration - Marketing Degree From Keiser University Online

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Keiser University's Bachelor of Arts in Business Administration degree prepares students for a career in business. Students are offered a well-rounded business education with management, marketing, finance, accounting, statistics and law courses.

In addition, students select one of four concentrations:

  • Management
  • Human Resource Management
  • International Business
  • Marketing

These concentrations allow students to specialize in a business discipline and enhance their career opportunities within that field.

Program Objectives
The following objectives are designed to meet Keiser University's mission and its objectives:

  • To develop students' abilities to understand business concepts, terms and theories
  • To prepare students for jobs in the fields of management, marketing, human resources and international business
  • To assist students in becoming more proficient in analysis, decision making and management
  • To develop students' understanding of international business and the effects of globalization



About Keiser University

Keiser University is a four-year, independent, co-educational institution. The university offers associate and bachelor's degrees in technological, business and health care disciplines. Keiser University delivers its educational programs using both campus-based and Web-based delivery methods. These programs emphasize general academic, technical, professional and related skills to individuals. The university prepares students of diverse backgrounds for career entry, advancement or degree completion.

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