Master of Business Administration in Marketing Degree From Keller Graduate School of Management Online

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College: Keller Graduate School of Management
Degree : Masters Degree
Subject : Business Programs / MBA Programs

Business administration professionals with advanced degrees and industry experience are in demand. Keller's flagship Business Administration curriculum is carefully designed to provide solid management concepts and techniques that you can use immediately to meet the demands of today's competitive global business environment.

Keller's MBA objectives include:

instilling a multi-functional perspective that allows for management of cross-disciplinary endeavors and integration of functions across the business enterprise
developing analytical skills in accounting and finance needed to conduct sound analyses and provide insightful interpretation of the financial implications of business decisions
gaining the ability to conduct quantitative analyses of business situations and use technology to support effective business decisions
developing a strong understanding of legal, political and ethical influences on business opportunities
formulating market-driven strategies and plans to effectively meet customer needs
gaining a solid appreciation of the structure, management and operation of the economic system to allow for interpretation and interpolation of economic trends

Topics of study for the concentration in marketing include:

Marketing Management
Marketing Research
New Product Development
Channels of Distribution
Advertising Management
Sales Management
Consumer Behavior

Keller Graduate School of Management

DeVry University's Keller Graduate School of Management (KGSM) is one of the largest part-time graduate schools in the US. Approximately 9,500 of the university's 53,000 students are enrolled annually in the school's practitioner-oriented business and management master's degree programs. Graduate students benefit from KGSM's emphasis on excellence in teaching and service to working adults, and all of its programs are offered onsite and online. KGSM offers master's degree programs in business administration, accounting and financial management, human resource management, information systems management, public administration, project management, and network and communications management. The programs are taught by faculty who are recruited from the business community and who teach students practical business methods.

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Master of Business Administration in Marketing Degree From Keller Graduate School of Management Online

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