Associate of Applied Science - Business Management - Internet Marketing Degree From Rasmussen College Online

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Are you interested in breaking into the internet marketing field? We're here to help! Our program provides a solid business foundation along with introducing you to internet marketing. The search engine marketing field continues to expand rapidly and needs qualified professionals to meet the demand.

Career opportunities for internet marketing graduates:

  • Internet sales and marketing associate
  • Assistant web marketing manager
  • E-Marketing coordinator
  • Web analyst
  • Internet marketing consultant

What internet marketing professionals do:

  • Market firms and organizations on search engines
  • Study and understand internet consumer behavior and set up an action plan
  • Determine target audiences and use the web to market to them
  • Track different search marketing metrics including ROI (return on investment), CPC (cost-per-click), CPA (cost-per-acquisition)
  • Learn the different between organic and paid-search marketing

What you'll learn in this program:

  • The basics of search engine marketing
  • Search engine optimization rules
  • Pay-per-click advertising rules
  • How to set your pay-per-click budget
  • Why submitting your website to search engines isn't necessary
  • How to find the search terms your customers use
  • How to develop a link building strategy
  • The simple changes you can make to increase sales



About Rasmussen College

Rasmussen College has graduated successful, career-oriented individuals for over 100 years. Today, Rasmussen offers a wide variety of online degrees, as well as Minnesota campuses in Brooklyn Park, Eagan, Eden Prairie, Mankato, St. Cloud and Lake Elmo, and an Illinois campus in Rockford.

Rasmussen has earned the right to be regionally accredited--the premier accreditation standard. This benefits you in numerous ways, including having the ability to easily continue onward for future degrees and garner respect from employers who know the difference between regional and other accreditations.

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