Bachelor of Business Administration in Marketing Degree From South University Online

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Prepare to advance your business career or explore new opportunities through the South University Bachelor of Business Administration program.

The concentration in marketing presents a variety of courses that represent various marketing disciplines, including sales, advertising, public relations, market research and consumer behavior.

Students will learn about the following topics:

  • Organizational Change Management
  • Consumer Behavior and Marketing Research
  • Marketing, Sales and Channel Management
  • Retail Marketing
  • Services Marketing



About South University

South University online programs are offered through South University, with campuses located in Savannah, GA; Montgomery, AL; West Palm Beach, FL; and Columbia, SC. South University has a 100-year history and offers doctoral, master's, bachelor's and associate's degrees. As an online student at South University, you can expect the same quality educational experience that you'll find at our campus locations.

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