Bachelor of Science in Business - Marketing Degree From University of Phoenix Online

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Marketing managers need creative, analytical and leadership abilities to manage the marketing function of the business enterprise. The Bachelor of Science in Business program is designed to prepare graduates with the requisite knowledge, skills and values to effectively apply various business principles and tools in an organizational setting.

This program addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services and how to respond to growing demands to markets in different countries and cultures.




About University of Phoenix

Founded in 1976, University of Phoenix is dedicated to meeting the needs of working students. Now the largest private university in North America, we offer more than 190 campuses and learning centers as well as a flexible online learning format available in most countries around the world. Regardless of where or how you attend class, you'll receive a real-world education with real value.

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