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The IMC Program at West Virginia University

The Integrated Marketing Communications (IMC) program is the first IMC graduate degree program in the country available exclusively online. The program, offered by the P.I. Reed School of Journalism at West Virginia University(WVU), provides students worldwide the opportunity to earn a graduate degree in IMC.

What is IMC?

Integrated marketing communications is the process of creating and maintaining profitable relationships with consumers and other important stakeholders by strategically controlling and influencing the communications sent to them, while encouraging meaningful dialogue with them. The IMC program at WVU provides students with the knowledge needed to thrive during this period of dynamic industry change through courses offered exclusively online by industry experts. Students who complete the program are well prepared to make major contributions in the world of integrated marketing communications.




About the P.I. Reed School of Journalism

The WVU P.I. Reed School of Journalism has one of the oldest and finest journalism programs in the nation. The school is deeply rooted in tradition, but innovative, student-centered curriculum and state-of-the-art equipment prepare students to be 21st century communicators.




West Virginia University Online Degrees

Please choose from the following online degree programs offered by West Virginia University. Select the degree program of interest and request free information today.

Masters Degrees

MS in Integrated Marketing Communications

West Virginia University Accreditation

The Accrediting Council on Education for Journalism and Mass Communications (ACEJMC) fully accredits the P.I. Reed School of Journalism at West Virginia University.






West Virginia University Quick Facts


  • The MS-IMC program is offered exclusively online. No classroom attendance or residency period is required.
  • All IMC faculty hold master's or doctoral degrees and have significant professional experience in their respective fields.
  • IMC students can earn a master's degree in approximately two years.
  • IMC students are experienced professionals in the marketing communications industry.
  • The IMC program is flexible. Students are able to reduce or take a break from coursework, if needed.
  • The IMC program is offered by the ACEJMC-accredited P.I. Reed School.

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