Master of Science in Integrated Marketing Communications Degree From West Virginia University Online

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IMC Program Curriculum

The IMC master's degree program includes 39 credit hours earned by completing 13 courses. In addition to 36 hours of required core courses, students select one advanced-level elective in creative strategies, direct marketing, public relations or an IMC seminar option.

The graduate degree program offers courses in the following subject areas:

  • Introduction to IMC (Required Prerequisite Course)
  • Research Methods
  • Audience Behavior
  • Brand Management
  • Media Analysis
  • Creative Strategies
  • Direct Marketing
  • Sales Promotion
  • Public Relations
  • New Media
  • Measurement & Analysis
  • Campaigns (Capstone Course)

Advanced-Level Elective Courses

  • IMC Seminar
  • Advanced Creative Strategies
  • Advanced Direct Marketing
  • Advanced Public Relations




About the P.I. Reed School of Journalism

The WVU P.I. Reed School of Journalism has one of the oldest and finest journalism programs in the nation. The school is deeply rooted in tradition, but innovative, student-centered curriculum and state-of-the-art equipment prepare students to be 21st century communicators.

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